Transforming your legacy IT-systems into an environment which is driven by cloud,
social media, data explosion and mobility — and generating net new customer

Account-based Marketing Campaigns
For Companies With Timelines

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Marketing campaigns: develop + realize » grow

Data Management

Data cre­ation, in­clud­ing tar­get ac­count seg­men­ta­tions (e.g. size, buy­ing pow­er), clas­si­fi­ca­tions (cus­tomer en­gage­ment and jour­ney) and buy­ing cen­ter per­sonas.

Campaign Management

  • De­vel­op­ment of de­mand gen­er­a­tion process­es
  • Plan­ning week­ly ac­tiv­i­ties
  • Re­al­iza­tion of the mar­ket­ing cam­paigns

Performance management

  • In­di­vid­ual re­port­ing sys­tems
  • KPIs of in­di­vid­ual mea­sures
  • Struc­tured ac­cord­ing to cus­tomer seg­ments, sales ter­ri­to­ries and key cus­tomers

Marketing campaigns for technology companies

Corvendor’s ac­count-based mar­ket­ing cam­paigns dri­ve a sys­tem­at­ic in­crease in your mar­ket­ing pipeline. We pro­vide the buy­ing pow­er analy­sis, data mod­el­ing, au­to­mat­ed mar­ket­ing cam­paigns and tai­lor-made dash­boards. The team is made up of ex­pe­ri­enced ex­perts in their re­spec­tive fields: mar­ket­ing, sales, data and project man­age­ment. We will help you meet your mar­ket-spe­cif­ic chal­lenges. Mea­sur­able re­sults can be achieved in the cur­rent or in the next quar­ter.

Con­tact

Let’s create net new customers for you

SEGMENTSPERSONADATAPARAMETERCAMPAIGNREVIEWREPORTSAnaly­sis

Segmentation by vertical markets, company size and buying power

De­pend­ing on your spe­cif­ic goals, you may tar­get any com­bi­na­tion, from new com­pa­nies to buy­ing cus­tomers, com­pa­ny sizes, or ver­ti­cal in­dus­tries. We make a se­lec­tion by re­view­ing the tar­get cri­te­ria (size, the fit of your so­lu­tion, your com­peti­tors) on ​​ex­ist­ing data and im­prov­ing it through cal­cu­lat­ed eval­u­a­tions and mod­el­ing.

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Classification according to the role, customer journey and engagement history

The gen­er­al goal is to present the right con­tent at the right time. For broad-based cam­paigns, we cre­ate a mod­el of pur­chas­ing boards with per­sonas (fea­tures) for all cam­paign par­tic­i­pants. In a sin­gle-client cam­paign, it may be more ben­e­fi­cial to ex­am­ine de­part­ment pres­sure points, fi­nan­cials, and de­ci­sion-mak­ing process­es.

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Campaign-specific use of corporate and external data from multiple sources

Cam­paign data comes from dif­fer­ent sources, such as from your ERP and CRM sys­tems. The cus­tomer and con­tact port­fo­lio should be reg­u­lar­ly en­riched with ex­ter­nal data from agen­cies or ser­vices such as XING and LinkedIn. We use ei­ther  pro­pri­etary data mod­els or stan­dard­ized mar­ket­ing au­toma­tion to en­sure that clean and en­riched data flows back to your cen­tral data­bas­es.

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Your campaign results based on the forecast

The con­ver­sion rates along the dis­tri­b­u­tion ranges from con­tact to [glossary_parse] mar­ket­ing ready lead [/ glossary_parse] to sales-ready lead to op­por­tu­ni­ty vary from cam­paign to cam­paign. De­pend­ing on the band­width, re­sources, and goals of your or­ga­ni­za­tion (such as a con­stant BANT Leads ac­qui­si­tion stream), the num­ber of mar­ket­ing cam­paign par­tic­i­pants and the ROI will be ad­just­ed ret­ro­spec­tive­ly.

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Blueprints for the methods of the most effective digital communication, content and metrics

The project plan of your mar­ket­ing cam­paigns con­tains two key el­e­ments: a) the map of con­tents in­tend­ed to reach per­sona ac­cord­ing to buy­er sta­tus b) ex­e­cu­tion plan with week­ly en­gage­ments and con­ver­sion rates for the dif­fer­ent chan­nels. Re­port­ing eval­u­ates the plan and ac­tu­al ex­e­cu­tion (for ex­am­ple, views or white pa­per down­loads) and con­ver­sion rates

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Future-driven nurturing based on persona, accounts and campaign results

Every mar­ket­ing cam­paign should cre­ate a spec­trum of leads. Each lead is eval­u­at­ed. The rat­ing de­pends on the func­tion of the con­tact, the in­dus­try, the project stage and oth­er clas­si­fi­ca­tions. This scor­ing [/ cm_tooltip_parse] is part of your lead eco sys­tem and an at­tribute that de­ter­mines how the lead will evolve.

For ex­am­ple, All pur­chas­ing man­agers who have re­ceived and read in­for­ma­tion by email can re­ceive an in­vi­ta­tion to an event by mail. Or: All leads with a score > 100 may be con­tact­ed by tele­mar­keters.

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Reports that contain key messages and details at the same time

The art of data prepa­ra­tion is to iden­ti­fy the five most im­por­tant met­rics to fo­cus on. These are uni­ver­sal­ly ap­plied to all cam­paigns. The week­ly suc­cess com­pared to the plan and key met­rics present the de­tails of your seg­ments: cus­tomer rat­ings, in­dus­tries, chan­nels, re­gions.

NB: Deep mar­ket un­der­stand­ing is the foun­da­tion of an ef­fi­cient vi­su­al­iza­tion!

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Detecting purchase patterns and developing forecasts

The abil­i­ty to iden­ti­fy pat­terns in your data will al­low you to avoid risks and iden­ti­fy op­por­tu­ni­ties.

These analy­ses re­quire know­ing your tar­get au­di­ence well, the ba­sis be­ing the prepa­ra­tion of the Seg­men­ta­tion and the cre­ation of the Per­sona pro­files. At this point, the cir­cle clos­es: your ba­sic knowl­edge plus the re­sults of the mar­ket­ing cam­paigns will en­sure that you gain in­sights and op­ti­mal­ly present the right con­tent to the right peo­ple at the right time in the next round.

In ad­di­tion, you may gain in­for­ma­tion about the mar­ket and your mar­ket shares. These are also in­cor­po­rat­ed into the goals of the sub­se­quent mar­ket­ing cam­paigns.

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The benefits of a Corvendor marketing campaign

Tailored presentations of your results that visualize your metrics and measure pipeline / revenue

Closer coordination between your sales and marketing departments

Continuous supply of high quality leads  to your sales team

Increase the return on investment through continuous learning and adjustments in the planning and execution cycles

An optimized mix of strategic, tactical and operational metrics to make the budget profitable