The cam­paign plan­ning and ex­e­cu­tion out­lined as a project plan is the means which keeps every­thing to­geth­er.  It in­cludes the cre­den­tials:

• Mile­stones: Ex­pect­ed Tar­gets and KPIs, ex­e­cu­tion tim­ing vs. re­sults
• As­sets: Con­tent, Tar­gets, con­tacts
• Re­sources: re­spon­si­bil­i­ties and avail­abil­i­ty
• Bud­get: spent vs. plan
• De­pen­den­cies