Re­ports start with week­ly progress: num­ber of tar­gets in­clud­ed in the cam­paign, e.g. mailed, took part in a we­bi­nar, vis­it­ed an event or where called by tele­mar­ket­ing

From the num­ber of mem­bers and their de­vel­op­ment as far as next step de­rive con­ver­sion rate KPIs.  Ex­am­ple: num­ber of in­di­vid­u­als who opened a mail and asked for more in­for­ma­tion of com­pa­nies which re­spond­ed with yes, we have a project dur­ing a tele­mar­ket­ing ac­tiv­i­ty.