An­a­lyt­i­cal re­sults de­fine the non-tan­gi­ble as­sets which you gain from the re­sults of your cam­paigns. These in­sights and find­ings feed into your core data­base and help you to in­crease the per­for­mance dur­ing the next cy­cle of cam­paigns.

Pos­si­ble re­sults:

• Iden­ti­fy ver­ti­cal mar­kets (SIC codes) which have been de­vel­op­ing a high propen­si­ty for your so­lu­tions and prod­ucts
• Re­cep­tion of dif­fer­ent types of con­tent through­out your seg­men­ta­tion
• Project sizes in var­i­ous mar­kets
• Ad­just­ed flow of con­tent for the buy­ing cen­ters
• Bas­ket analy­sis: Cus­tomers who buy your so­lu­tion X in a cer­tain seg­ment are like­ly to be in­ter­est­ed in your so­lu­tion Y. Those ob­tained find­ings form the ba­sis for X-Sell or up­sell cam­paigns.